Sample data for the domain authority of bbc. Image via Moz. An external link from a well-known and respected domain such as a. More high-quality links means a stronger link profile. Newer sites or those with lower domain authority may want to target lower-volume , less competitive keywords to attract external links and establish more authority in your space. Read on. On the one hand, these search terms can be immensely valuable to your business, bringing in tons of referral traffic and amassing a growing number of external links.
On the other, these terms are often highly sought-after precisely because of the value they offer, meaning that competition to rank for them is intense.
Ranking for keywords with high search volumes can seem like a titanic challenge. So how do you rank for difficult keywords with high search volumes? By creating truly exceptional content. Every time, all the time, now and forever. We do know, however, that quality and relevance are two of the most important elements when it comes to organic rankings. Think of it in the same terms you would for PPC. As you can see in the figure above, AdWords accounts with higher Quality Scores typically exceed the expected CTR for a given search term.
By beating the expected CTR for a search query, Google can infer that the ad in question is strong, given that more users click on those ads than others. The search volume of a keyword is one of the most important metrics to consider when doing keyword research. Knowing the search volumes of the keywords you want to target can help you:. The problem is the tool no longer shows the exact numbers unless you spend money on PPC campaigns. Another minor problem is the so-called keyword clustering.
It is a common technique when creating PPC ad groups that contain similar keywords and it leads to better organization, higher quality score and CTR. Relying on a PPC keyword tool to do it for you, without knowing what keywords were actually grouped together, is not the best idea. Check our list of 9 best free keyword research tools for more options.
These include:. You can import your keywords to the tool — either by uploading a list or typing in the keywords one by one. Keyword Sheeter is another free keyword tool that takes a different approach: In this case, the data is taken from thousands of Google autocomplete suggestions.
If you want more comprehensive information, you can pay for a report. AnswerThePublic is another unique platform designed to determine what people are asking online. It covers questions, prepositions, comparisons, alphabeticals, and related searches. At the very end, you get what AnswerThePublic refers to as alphabeticals: a list of hot yoga-related search terms in ABC order. You can also download a CSV file with the information you want.
You can use AnswerThePublic for free. Input a keyword, and the tool searches a database of more than 20 billion keywords, providing feedback like keyword difficulty, competitive density, and search volume. First, input your term. Say you own a website that sells vintage video games and pinball machines, for example.
We get into greater detail about using this information to find popular keywords and search for volume metrics below. Semrush offers three price points to meet the needs of different businesses. You can choose to be billed on a monthly or annual basis.
You can use the Semrush Keyword Magic Tool to find popular keywords to drive successful PPC marketing campaigns and attract traffic to your business website. You can sort your list of given keywords by various metrics, such as click rate and volume. Semrush even has extra features that can be helpful, like the Keyword Overview research tool.
This provides additional data like localized versus global volume, keyword difficulty, and results on the SERP. You want a high-enough volume without overly competitive rates. One thing I love about the tool is it shows mobile and desktop keyword results. But, you can still use the tool for free when searching for ideas. Answer The Public is another favorite of mine and relatively new to the scene compared to other tools.
It uses searches from Google and Microsoft Bing and has a massive database that can predict what searchers are going to ask. The interface is what makes this tool one of my favorites. While it is a keyword research tool, it displays a beautiful visualization of data. I had a chance to speak with Casie Gillette , Senior Director of Digital Marketing at KoMarketing, about learning what type of content people search for and why.
She said:. I also spend a ton of time with SEMrush and some question-based tools e. I love the question-based tools because they scour places that people are talking about specific topics — it gives you real insights into a niche, and I always end up finding something new. You simply enter a topic of your choice, and the tool returns hundreds of awesome keyword ideas based on what people are searching for.
Facebook, in itself, is its search engine. In early , Facebook expanded Graph Search to improve keyword research. You can turn this off by choosing a trends location in two steps:. Ashley Ward , the corporate speaker for SEMrush, has an interesting way to use Twitter to find trends. She says:. This type of method makes for great blog post topics and is incredibly useful for content marketing. You can also check out YouTube Trends blog. If you can tie the trending videos to your niche, it creates an opportunity for you to add a video with a strong potential to rank on YouTube.
It uses an algorithm to create personalized pins of that day based on search trends. You can also browse up to 30 different topics. Andrew Cunliffe , Co-founder of Second Fiddle, shares:. The easy to use Chrome extension gives you insight into keywords that are working in your specific market to adapt and improve them while gaining an edge on your competition. This ultimately helps us increase the visibility of our clients and drive traffic to their website. Ubersuggest is super easy to use, you simply type in a domain or keyword to get started, and it provides you with everything you need to know to win the game of SEO.
You can search tons of keywords that will show you the difficulty of the keywords and who the top ranking competitors are for those words. The whole platform is super helpful for SEO and marketing purposes and is my favorite tool.
Screaming Frog has been my go-to source for technical SEO audits and on-page optimization for the last ten years. Nick Farnborough , Co-founder at Clavis Social, says:. The SEO Spider tool can be used to find and fix all manner of Technical SEO errors, including broken links, audit redirects, sitemaps, site architecture, and more.
The free plan is more than enough for most people, just starting with SEO, and it easy enough to manage after watching their tutorial videos. Similar to SEMrush, Ahrefs is an all-in-one SEO tool that guides you through a site audit, monitor your competitors, build your keyword research, identify top-performing content, and much more.
I use this free tool multiple times per week to assess different websites from an authority and SEO perspective. It is just a glimpse of the data that awaits you if you sign up for a full Ahrefs account.
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