Kellogg concocted a twice-baked mixture of flour, oats and cornmeal, which he began smashing into small pieces for serving after a patient broke her tooth on a biscuit version. According to company history, it was one night in when a batch of wheat-based cereal dough was accidentally left out for an extended period of time, causing it to ferment.
When rolled out into thin sheets, the slightly moldy dough produced perfect large, thin flakes that became crispy and tasty in the oven. Over the next several years, Will Kellogg kept experimenting with the recipe, and figured out that corn, rather than wheat, produced even crunchier, crispier flakes. Will Kellogg, meanwhile, saw the opportunity to market the flakes to ordinary people looking for a light, healthy breakfast.
After years of humiliating treatment by his brother—including being forced to take dictation while John was on the toilet—Will bought the rights to the flake cereal recipe and struck out on his own, founding the Battle Creek Toasted Corn Flake Company in Among the most successful was C. A cut-throat competitor to Kellogg, Post even bought exclusive rights to manufacture the cereal-rolling machine needed in the cereal production process—equipment that Will Kellogg originally helped design.
With the completion of the transcontinental railroad in the late 19th century, the United States was now linked to an unprecedented degree, creating a mass market for Kellogg, Post and other newly recognizable packaged-food brands to ply their wares. Despite the sometimes outrageous claims made in their advertising Post, for instance, claimed that Grape-Nuts cured everything from rickets to malaria , the growing variety of brand-name companies promised a certain level of quality and uniformity, especially as Americans began to consume processed foods in mass quantities for the first time.
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By some accounts, Dr. Instead, they were treated at a health resort which was founded by the Seventh-day Adventist Church. But he also reportedly had a dark side, discouraging the mixing of races and believing that people with mental disabilities should be sterilised. The rumour suggests that Corn Flakes were created to stop people from masturbating because Dr. Kellogg believed that sex could harm physical, emotional and spiritual wellbeing.
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